A Journey That Began in Crisis — And Led Back to Ayurveda

Trita Ayurved wasn’t born in a boardroom. It didn’t begin with spreadsheets or a product roadmap. It began in a kitchen — during a time when the world felt like it was falling apart. It was the early days of COVID.

You remember — sirens screaming down empty streets, supermarket shelves stripped bare, the weight of the news pressing in from every screen. Like everyone else, I was terrified. But something strange happened in our home. Amid the chaos outside, there was calm inside. No panicked runs to the pharmacy. No feverish fear. Just steadiness.